For this large scale social media campaign, I led the complete visual design across three brands; Master MoltyFoam, Celeste, and BE, creating a series of bedroom setups for content scheduled over six months.

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Working with a high volume of products, I designed and art directed multiple distinct bedroom environments, ensuring each mattress and bed had its own unique look. From shifting color palettes to reworking different layouts, textures, props, and spatial compositions, I avoided repetition while maintaining a cohesive aesthetic across the campaign.

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The scale and pace of the project were the biggest challenges, building and transforming dozens of sets within a tight schedule, but it pushed me to think quickly, stay resourceful, and design with precision while thinking fast about the next look I was gonna create. It’s a project I’m proud of, for both its creative range and execution.

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Production Design & Art Direction by yours truly

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Master MoltyFoam, Celeste & BE (by moltyfoam) - Campaign Shoot